via kb.mailchimp.com Are you thinking about sending out an email marketing campaign? There are some great guidelines at the MailChimp site (link above). You can sign up for free if you want to test it out.
via fastcompany.com We discussed email signatures as a type of written communication (and a marketing tool) in the Business Communications workshop on Friday, so when I saw this article in my Google Reader this weekend I thought I should share it....
Some basic guidelines if you are putting together a mailing list: is the recipient a recent customer? did you tell them they would be added to your mailing list during the transaction? have they indicated that they want to receive your newsletters...