Notes from the article (link above):
SMART Objectives are specific, measurable, attainable, relevant, and timely objectives.
SMART Social Media Objectives | from Social Media Today
About the Author: Tanya Bennett

Owner of Full Serve Web, Inc – a full service web design, internet marketing and social media management company that makes it easy for businesses to use the web to fuel their business. Tanya has over two decades of business experience- as a business manager, trainer, coach, and instructional writer and also teaches business classes and facilitates workshops and sits on review panels for business plan presentations.