Last week, during our Social Media Workshop, I asked the participants to create SMART goals and then I promised to help them come up with action steps to achieve those goals when we met again for the second workshop.
I have listed their goals below with some resources to use during class in addition to my class content and I hope these resources will also be helpful for other business owners visiting todaysworkshop.com.
Social Media Goals
-To familiarize myself with Pinterest, LinkedIn, Instagram (settings, tabs, etc) by Wednesday May 10, 2017.
Pinterest for Business – an Introduction
Convert your personal Pinterest account to a business profile
Instagram for Business – an Introduction
-To create a LinkedIn company page for my business by May 31, 2017.
How to create a company page on LinkedIn and generate a company profile to add to your website.
-To set up accounts/profiles at Pinterest, Linkedin, Instagram by Wednesday May 10, 2017
-To post minimum once a day on Instagram, Facebook, Twitter starting Monday, May 15 2017.
Getting started with Hootsuite
Content Calendar Template: Excel- Full Serve Web Content Calendar Template, PDF Version- Full Serve Web Content Calendar Template
-One photoshoot with a new photographer every Saturday starting May 13 2017.
Calend.ly – Free scheduling tool
What do you want social media to do for your business?
-Reach 5000 followers on Instagram by January 2018.
Later.com: 5 New Ways to Get Instagram followers in 2017.
Facebook.com – Advertising on Instagram, a Guide
-To use social media as an SEO strategy to help my business show up on the first page of results in Google for _________ by November 5, 2017.
Add your business to Google and get a Google+ page
Verify your Facebook page for better SEO results
Monitor referral traffic with Google Analytics
-To use my social media channels to promote client’s content by June 15, 2017.
Automation: RSS tools in Hootsuite
-To connect with marketing groups on social media and establish strategic alliances by December 31, 2017.
LinkedIn Groups – Join the Group for the Self Employment Program at Langara
A few other examples of local groups who are active on social media: