Social Media Workshops May 2013

I’m looking forward to running two social media workshops with participants of Langara’s Self Employment Program again this month.

Objective: to offer practical advice for new business owners – how to promote businesses using social media based on my experiences as a social media manager for my clients, as well as my own experiences as a business owner!

I’ve developed these workshops to be helpful to all participants regardless of their familiarity with the platforms covered. Participants already active in social media will be able to use the workshops to enhance their social media presence while others will get the information they need to begin. We can all learn from each other – there are so many different social media platforms now that I always pick up a few tips myself during these workshops!

Social Media Workshops Overview

Social media policy.
Success stories (and cautionary tales).
Due to time limitations, our focus during the first workshop will be on 3 platforms (Linkedin, Facebook, and Twitter), plus- if we have time- blogging in general (WordPress, Blogger, Tumblr, etc.)
Homework assignment(s): participants may select 0-4 assignments based on the platforms, depending on their time commitments and comfort level.

Advanced work on 2 platforms (determined by participant interest during the first workshop).
Advanced social media: content strategy, tools (widgets, buttons, management tools), online/offline marketing (free, paid), and success measurements.

Participants of the program can also book an appointment with me – I have 4 hours of advisory and counseling services available for one-on-one support. This is an excellent opportunity to get free social media coaching: 100% about you and your business.

Participants who choose to complete all of the homework could have their businesses set up on all 3 platforms as well as a blog and a content strategy (including use of tools for integration) by the end of the second workshop.