The ROI of Social Media: Measuring Success

By Tanya Bennett|2013-09-30T03:48:42+00:00May 16th, 2013|Social Media, Todays Workshop|

Here are some resources to peruse for our discussion tomorrow. Two very recent articles:

Disappointed by the ROI of social media? Set a ‘giving’ budget by Jay Palter, May 8, 2013, The Globe and Mail.

A different way to think about social media ROIby Mark W Schaefer, May 12, 2013, {grow}.

And an oldie, but a goodie:
4 Metrics to Measure Social Media’s ROI by Dilip Venkatachari, October 31, 2012, Mashable.

About the Author: Tanya Bennett

Owner of Full Serve Web, Inc – a full service web design, internet marketing and social media management company that makes it easy for businesses to use the web to fuel their business. Tanya has over two decades of business experience- as a business manager, trainer, coach, and instructional writer and also teaches business classes and facilitates workshops and sits on review panels for business plan presentations.