Case studies from

Case Study 1: Pet Plan

Case Study 2: ArchDaily

Case Study 3: Sony

Group Exercise

  1. What SMART goal best describes the objective of the business featured in this case study?
  2. What was their strategy?
  3. What tools did they use to implement this strategy?
  4. What were the measurable results?
  5. Using this example as inspiration, create a Pinterest goal for your business (or any business in the room, if yours doesn’t apply). Write down ideas for strategies and what tools you would use.