The following topics for this week were determined by the smart goals the participants created last week.
Social Media Channels – Tips
- A quick look at each, with some tips. For one-on-one support, please sign up for advising time.
- An in-class exercise using the links below. Pick a social media channel and use the links below and other online research to come up with action steps for your smart goal. Then, do this for another business in the room (select a social media channel relevant to their smart goals and audience).
LinkedIn Marketing Case Studies
-Snapchat
How to Make Your Business a Snapchat Success Story
Web Strategy
-Integration
-Automation
-Tools
Content Marketing
-Branding, Tone, Topics
-Content Calendar
Online Communities
-User engagment
-Growth
Resources:
Options: Platforms that Offer an Online Community
Success Measurements
-Goals/Objectives
-Baselines
-Tracking
-Analytics/Insights’
-Reports
-Projections
Additional Resources: links from last weeks workshop
Demographics – Find Your Audience
Social Media Calendars – lots of options out there
Today’s Workshop – Simple Templates
Todays Worskhop Content Calendar Quarterly – PDF
Todays Worskhop Content Calendar Annual Excel_2016
