• Today I’m meeting with participants of Langara’s Self Employment program for the second half of the Social Media Workshop for New Business Owners.
  • At the end of last week’s workshop, the group came to a consensus about which social media platforms would help them achieve their goals. Usually, I ask participants to select two platforms to focus on during the second workshop, but this time we agreed to focus on three: LinkedIn, YouTube, and Blogs.


Workshop Outline

9:00 Introduction

9:15 LinkedIn

9:50 YouTube

10:25 Blogs (WordPress and Tumblr)

11:00 Social Media Integration (Content Strategy, Tools, Online/Offline Marketing, ROI)


  • Participants will have an opportunity to book a one-on-one advising session with me at the end of the workshop.