My new business is six months old and I just finished conducting my quarterly SWOT analysis. (see link above) provides helpful guidance and free downloads of SWOT templates so I thought I would share it.

I find it very useful – thinking about the 4 areas on the SWOT helps me re-focus my energy and re-think how I am running my business. I added my 2nd SWOT to the same document as the first one I conducted when my business was only 3 months old. This helps me see how things are going – strengths and threats may persist, but my priority is to address opportunities right away so that I always have room to add new ones.