“As the controversy erupted, Komen was deluged with negative emails and Facebook postings accusing it of knuckling under to pressure from anti-abortion groups. Many of Komen’s affiliates across the U.S. openly rebelled, and donations to Planned Parenthood poured in. The group said the donations since the original Komen decision surpassed $3 million. It has pledged to use the funds to maintain and expand its breast health services.”
“Planned Parenthood Breast-Screening Grant Restored” by The Associated Press (cbc.ca)
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“…for its national advocacy call-in day, chose to work with social media trendsetter OrgSpring to develop an innovative crowd-sourcing campaign whereby supporters do all the advertising on Facebook for the organization. For this particular campaign, OrgSpring designed three Facebook timeline cover pics and one standard facebook profile picture, each with information supporting Scleroderma’s mission. The organization then asked followers and friends of followers to replace their Facebook profile pictures with the ones developed for the campaign.
The results were phenomenal, and helped introduce the organization to thousands of new fans and friends, not to mention helping the organization get one step closer to its goal – passing legislation that allocated more research funding for the disease, which to date, has no known cure.”